Perhaps Humana may sound like something obsolete. We thought so as well. For this reason when they phoned us to make their online branding more modern, we took it on as an enormous challenge. And so here we are.
To begin with, we came up with a new concept and the slogan “Humaniza tu Ropa” (something like “Humanise your Clothes”), to allow all those clothes abandoned in the bottom of the closets to speak up, and to give them a second chance. With a cool new owner, clothes can stop being old and become vintage.
At the same time, we developed a microsite, backed up in the street with several posters and a video on Social Media. All of it with the only goal to launch the most important piece of work: a pioneering platform in Spain, that will allow you to donate your clothes in a different way.