We have worked several times with Naturvital setting up a product search in their Coloursafe website, or adapting the Eficacia Natural website to responsive design. But without doubt, the most complex project that we have done for them is the microsite-competition where an electrical car was raffled. The car was raffled among all the people who voted for one of the projects that Naturvital was engaged with sponsoring to balance out its carbon trace.
An electric car is a very attractive award, so we had to create a complex system that could validate votes identities -avoiding the chance of hackers taking part in the contest several times- as well as a strong data base which could handle the daily traffic to the website.
All of it being complemented with a positioning strategy and Twitter presence, so that anyone could share and make the competition viral. What’s good, when green, is twice as good.